In this course we’re going to cover the Science of client attraction. In the previous lesson, we covered the Science of client conversion, and that’s how we take a total stranger to a paying client with one phone call, and that really is the salesmanship and the art in the science of sales.
Now what we’re going to do in this lesson of Genius Marketing is cover the Science of client attraction. We are going to cover how we attract people to us and get them on to phone calls, because once we have mastered the sales process, that’s awesome, but how are we going to get applications and appointments of people to have sales conversations with. There are really two sides, the attraction and the conversion. We’ve already mastered the conversion, so now what we’re going to do is to start discussing attraction.